There's no frou-frou in any skin care product developed by Zein Obagi, MD. This is the first functional moisturizer ever produced, because it does more than hydrate and give your skin a false sense of security. This cream is packed with pure retinol, powerful anti-oxidants and a soothing agents to repair the skin barrier and rejuvenate the skin. Oh, and one more thing. It's a great all-day hydrator, too.